Loyalty Marketing

The Loyalty and Marketing Promotions System (LAMP) is a database management system that controls point program and point redemption for an enterprise the required the management of multiple marketing programs or those that manage multiple clients with multiple campaigns.

The premise behind the system is to streamline the point redemption for the customer/consumer so that the process of connecting these people with their rewards is accomplished effectively and easily. The system also provides the enterprise with the ability to define many campaigns and also operate as a third party which supports many businesses with this requirement.

When integrated with the Imageion™ Web and Workflow and/or Art of Commerce™ X-Chain Merchandising Inventory solutions with Image++, the system can be the cornerstone of any enterprises marketing initiative or central system for a third party marketing management company.

The system is comprised of server and client desktop application components which deal with the definition of clients and promotional programs, customer registration, points accumulation and points redemption. Supportive elements of the system include mailing and status reports, points account reports and the ability to search across the entire database for customer service and relations purposes.

Promotions can include parties in the enterprise at up to three levels from a reporting perspective and unlimited in terms of definition within the database architecture. This provides the ability to manage franchise locations, sales persons and the customer/consumer as an example of a multi-faceted marketing program which provides incentive to many members of your enterprises business transactions.

In addition to providing the customer/consumer with an added incentive to do business with your enterprise, you can also integrate the people that make it happen for added motivation to make your marketing initiative work at franchise locations, with sales and customer support personnel and the customer/consumer.

Image++ was created to allow the casual user to control the content of web media and standard business communications for business objects without the need of technical staff on an ongoing basis for this requirement.

The system was designed for digital images to accommodate the nuances of thumbnail, standard image sizes and actual image sizes so that the same images could be used for various purposes such as web content where thumbnails are prevalent and catalogs where image quality is paramount.

The addition of document image acquisition and archiving provides the perfect supportive element to any Loyalty and Marketing Promotions Initiative.

Image++ provides a means by which content across your organization can be standardized and controlled so that the common elements of your message to the market can be consistent. The use of both web and desktop applications access to a common media library provides the tools required to ensure that your internet presence and internal operations share the same information.

Through the integration of Image++ media management into the general management and admistration of your entire organization costs will be eliminated and enhanced communication can occur with rapid turn around times.