Loyalty Marketing

The Loyalty and Marketing Promotions System (LAMP) is a database management system that controls point program and point redemption for an enterprise the required the management of multiple marketing programs or those that manage multiple clients with multiple campaigns.

The premise behind the system is to streamline the point redemption for the customer/consumer so that the process of connecting these people with their rewards is accomplished effectively and easily. The system also provides the enterprise with the ability to define many campaigns and also operate as a third party which supports many businesses with this requirement.

When integrated with the Imageion™ Web and Workflow and/or Art of Commerce™ X-Chain Merchandising Inventory solutions with Image++, the system can be the cornerstone of any enterprises marketing initiative or central system for a third party marketing management company.

Redemption
Depending upon your redemption strategy, point redemption is managed at the promotion and entity level thus providing for diverse redemption strategies for each promotion and a common participant database. Point redeemed for merchandise can be managed at the tender level within the transaction environment in your CapeTown Enterprise Commerce Platform or managed off-line with redemption values stored within the promotion in order to avoid duplicate redemption.

E-Loyalty Interface
Depending upon your redemption strategy, point redemption is managed at the promotion and entity level thus providing for diverse redemption strategies for each promotion and a common participant database. Through E-Store and E-SALES/E-TRADE interfaces, the customer/consumer can access their promotion information so that they can view their point balances, redeem online through a tender option and perform general maintenance issues such as change of address and other important registrant information.

Image++ provides the digital document and media library that interfaces with the work flow. Media classes, document types and publishing controls for the system are provided and bound to the workflow and global search capabilities of the system as well as the outbound and inbound communications that are digital in nature such as e-mail attachments and facsimiles.

Image++ provides an easy, integrated way to add digital media and documents to the work flow and bind them with the system so that teams, management staff, customer and vendor communications are integrated.